Campari America taps Thinfilm’s NFC mobile marketing solution to drive eCommerce

By Zenobia Hegde

Thin Film Electronics ASA, a provider in NFC (near field communication) mobile marketing and smart packaging solutions, announced Campari America as a new customer. Campari America is using Thinfilm’s NFC mobile marketing solution to enable consumers to purchase its spirits brands by tapping their smartphone to a ‘connected’ refrigerator magnet.

Once tapped, the magnets – which feature Thinfilm’s NFC SpeedTap tags and fully integrate with its CNECT cloud-based platform – take consumers to a product page on Drizly, the popular beer, wine, and spirits consumer-delivery platform. Consumers are then able to add the item to their cart and immediately check out, all in one cohesive mobile experience.

Click here to view the press release published by Campari America.

The Campari collaboration marks a strong start to 2018 for Thinfilm and builds on the momentum the Company established through the fourth quarter of last year.

Key announcements, transactions, and updates include the following:

Growing customer base – Thinfilm now has a total of over two dozen in-market customers covering a range of vertical markets, including wine & spirits, craft beer, beverages, OTC pharma, cosmetics, tobacco, consumer electronics, and specialty foods
Compelling case studies – Thinfilm has now published four case studies that demonstrate the effectiveness of using NFC for mobile marketing; consumer tapping activity is on the rise and NFC has been shown to outperform conventional marketing channels like social platforms and display banners
CNECT platform enhancements – Version 2.0 of the software is targeted for release in Q2 and will feature functionality enhancements and a new user interface; as of year-end 2017, 441 companies had registered on the cloud-based portal
More conversion partners and standard NFC conversion options – Thinfilm continues to add to its list of qualified conversion partners around the globe; the Company now offers more than a dozen NFC tag conversion options, including converted labels, folded cartons, ElastiTags, conventional hang tags, drink coasters, bottle neck-collars, coupons, magnets, and direct mailers

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Posted on: January 10, 2018

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