By Vikrant Viniak

Data is the heartbeat of every connected product. Cars, machines, smartphones, and IoT devices generate more data than ever, feeding into the endless stream of bits and bytes connecting consumers and companies.

A new research report from Accenture and AIPIA (Active & Intelligent Packaging Industry Association) shows the rise of a new, unconventional data source: smart connected packaging. These digital-enabled containers and labels drive information to customers to enrich the product experience and pull data back to inform a company’s product development and manufacturing teams. Digital technologies used in smart packaging are expanding the tasks of packaging to new roles. Packaging is no longer just securing and labeling items.  

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