Smartrac showcases what the ‘Internet of Your Things’ has in store

By Zenobia Hegde

At Retail’s BIG Show in New York, Smartrac is not simply showing the way toward the ‘Internet of Your Things’. Together with its partners Blue Bite and Temera, the RFID and IoT pacesetter is also presenting innovative solutions and real-world examples of how brand owners and retailers can utilise it here and now.

Once products are digitised via embedded RFID technology and the digital IDs associated with the tags are securely married with the product data, the stage is set for the profitable utilisation of the newly created ‘Internet of Your Things’. On the occasion of NRF’s annual event in New York, January 14-16, 2018, Smartrac’s booth (#1675) is the showcase for several real-life applications.

Improving consumer experience

Digital content provision specialist Blue Bite is demonstrating solutions it has developed for many leading brands like Spyder and Dyne. These solutions leverage Smartrac’s NFC technology and provide enhanced product value and an improved consumer experience.

“We are excited to be featured as part of the Smartrac NRF showcase. In terms of a product’s full lifecycle from concept to production, and from a store into a user’s hands, our combined ability to provide a fully integrated, end-to-end solution is something truly unique in the marketplace”, says Mikhail Damiani, CEO and co-founder of Blue Bite.

Simplifying logistics and production processes

Luxury software applications specialist Temera is presenting an array of latest solutions tailored to the needs of the high fashion and luxury markets, for instance Interactive Fitting Room and Digital Warranty. Temera joined forces with Smartrac almost one year ago.

“It is our pleasure to join Smartrac at Retail’s BIG Show and to showcase our services and solutions that simplify our customers’ logistics and production processes, while providing anti-counterfeiting functionality and end-customer market analysis”, says Arcangelo D’Onofrio, CEO and founder of Temera.

Redefining product authentication

Besides its own Experiences customer loyalty and engagement solution, Smartrac is providing live demos of its comprehensive product authentication solution called Proofs. This solution leverages innovative NFC tags that provide a proof of authentication.

Amir Mobayen

Each time an NFC-enabled mobile device is tapped on these tags, one-time authentication tokens are generated and transmitted as a new, unique portion of a URL. Since that link cannot exist twice, it is for the very first time possible to identify copied links. To leverage that ability, Smartrac has created a Web Service that verifies the tokenised web link and hence empowers brand owners to react appropriately.

“During Retail’s BIG Show in New York, Smartrac and its partners are convincingly substantiating the claim that the ‘Internet of Your Things” not only exists, but that it also pays off for our customers. The possibilities for its utilisation are truly limitless, and we invite brand owners and retailers to visit our stand and to benefit greatly from gaining deep insights into our offerings”, says Amir Mobayen, chief revenue officer at Smartrac.

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Posted on: January 16, 2018

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