By Anasia D’mello

The ‘Supermarket Mobile’ campaign rolled out last weekend across TV, out-of-home (OOH), public relations and social media, bringing to life all the ways that Tesco Mobile says it brings the best of Tesco to its network. The through-the-line campaign aims to connect with Tesco shoppers, highlighting all the unbeatable perks having your phone with the supermarket brings, including frozen contract prices, everyday value

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