Vodafone launches “V by Vodafone” bringing world-leading IoT expertise to consumers

By Zenobia Hedge

Vodafone entered the Internet of Things (IoT) consumer market with the launch of “V by Vodafone” enabling consumers to connect millions of home and leisure electronics products to the Group’s dedicated global IoT network – the largest of its kind in the world.

IoT technologies bring Internet-connected network intelligence to a wide range of devices at work, home and on the move. Analyst estimates suggest that by 2020 there will be more than 370 million consumer electronics and smart home devices capable of connection to mobile IoT networks in the countries in which Vodafone operates, up from around 50 million today.

“V by Vodafone” is a new, simple system for consumers to connect and manage IoT devices and a product range that includes a connected car dongle, a 4G security camera, a pet location and activity tracker and a bag location tracker.

Vodafone’s consumer IoT strategy will build upon the company’s extensive track record in developing and implementing enterprise IoT technologies. The Group is the mobile world leader in IoT, with

59 million IoT connections and an international network and services platform for a wide range of business-critical applications.

The new, simple way for consumers to connect IoT devices

“V by Vodafone” comprises:

the dedicated IoT “V-Sim by Vodafone”. The Sim card will be shipped as standard with IoT-enabled consumer electronics products sold by Vodafone from today. “V-Sim by Vodafone” will be also offered by third-party retailers next year;
the “V by Vodafone” smartphone app, providing customers with a single and intuitive overview of all IoT-enabled products registered to their account. Setting up each product is simple: customers scan a QR code on the product packaging to register it and add the monthly fee to their existing Vodafone mobile account;
automatic straight-out-of-the-box connection to the international Vodafone IoT network in any of 32 countries. Customers benefit from a straightforward means of managing all of their connected devices from a single interface wherever they are, and wherever they travel. Unlike Wi-Fi-enabled devices, “V by Vodafone” products are constantly connected wherever there is a mobile signal;
a single, affordable fixed monthly price plan for each product connected with a “V-Sim by Vodafone”, making it easy for consumers to use multiple IoT-enabled products; and
during 2018, Vodafone will launch a new online product marketplace open to IoT developers that will greatly extend the product choice for customers.

The “V by Vodafone” concept and product range were developed with insights from comprehensive research involving more than 15,000 consumers in Germany, Italy, Spain and the UK.

Launch products

Vodafone has focused on four product categories at launch. Other categories will follow in 2018.

The products will be available for purchase by current Vodafone mobile customers from today in selected Vodafone stores in Germany, Italy, Spain and the UK. They can also be purchased online at v.vodafone.com.

V-Auto by Vodafone uses the same IoT technologies developed by Vodafone for some of the world’s most advanced connected cars. The “plug and drive” dongle can be added to most vehicles on European roads manufactured since 2002. The “V-Auto by Vodafone” dongle is fitted to […]

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Posted on: November 7, 2017

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