Why are some smart home businesses ‘bricking’ customers’ devices?

By Anasia D’mello

Wink recently gave its customers a two-day deadline to pay a subscription for its services or have them ‘bricked’, digitally blocked. Mark Samuel (MS), CEO of Ezlo Innovation, believes that not only is the “buy a subscription or we brick your device” model the wrong way to treat customers, it is also the wrong revenue

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Posted on: May 21, 2020

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